Built for more — a bold new identity and global campaign for INEOS Automotive and the INEOS Grenadier, created with Wonderhood Design.
I shaped the core motion direction, case study, and title card language, defining the brand’s visual storytelling.
Live across Europe, the USA, and China, spanning TV, OOH, and social.
Woonderhood Studios
Creative direction: Simon Elvins
Design and art direction: Marcos Almeida, Sully Sullivan
Motion direction: Rocco Natale
Motion designers: Rocco Natale, Tom P, Ed Essex
Campaign Photography: Maria Lax, Art Practice
Typeface: Pangram Pangram
(visit here for extended project)
