YouTube Shorts is a global branding project. The brand idea is the driving force behind our creative efforts, inspiring our marketing and communications. It keeps us aligned with our mission and gives us a strong, unified direction.
Building on the YouTube master brand, our brand idea carves out a unique identity for us.
"The Shorter Way to YouTube" perfectly captures our essence, making the brand name more familiar while positioning Shorts as the premier destination for fresh, short-form content and beloved Gen Z creators.
YouTube Creative Studio (EMEA)
Creative Direction: David Bruno
Head of Design: Kieran Mistry,
Project Managing: Hollie Tancock
YouTube Creative Studio Team:
Rocco Natale, Dave Rax, Tom Robinson, Will Alexander,
Seth De Silva, Stefan Iyapah, Stephen Ong, Marsio Bellizzi
